🫱🏻‍🫲🏼ITS CEO MONDAY
When I first raised my rates, I felt sick. 🥴 nooo like literally unwell.I hit post on my new packages and then… waited for brides to tell me I was too expensive.
Spoiler: no one did. They just kept booking.
But what I noticed? I was the bottleneck.
Every time I ignored my numbers, I’d panic and lower my price in my head before the bride ever said a word.
CEO Mondays fixed that for me. Because instead of stressing a rate increase:
  • I had data for months telling me I was booking
  • Checked the evidence that I had demand to support it
  • Ask: am I on track or am I undercharging myself out of fear?
It feels a lot different to confidently raise your rates vs second guessing and seeding doubt before you ever hear back from a bride.
The to-do’s:
📓 Journal Prompts:→ What felt scary about money this week?→ What booking or package made me feel PROUD?→ What’s one money win I can celebrate?→ What’s one fear thought I can let go of?→ What’s my booking goal for this month?
💻 Business:
  • Review current bookings vs your annual goal
  • Look at what bridal party size brides are booking the most
  • Sell my services on stories this week
  • Schedule one piece of content that highlights VALUE, not price
📲 Personal:
  • Double check auto pay bills (are they up to date?)
  • Clean out your work bag, re-stock your kit
  • Meal prep or grab groceries for the week
  • Knock out one financial task you’ve been avoiding (budget update, cancel unused subscription, etc.)
Your homework this week → post one story or reel that shares your clients story, go beyond just your *talent*.
My homework? I’ve been avoiding canceling a random $9.99/month app I never use. I finally canceled it today 🙌 and it reminded me how small money leaks add up just like undercharging can 👀.
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Marissa Brennan
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🫱🏻‍🫲🏼ITS CEO MONDAY
The Six Figure Bridal Society
skool.com/sixfigurebridalsociety
Currently Free; $100K bridal biz strategy to 2X your income without 2X’ing your effort.
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