What’s up everyone? 💪🏾🔥
First impressions are EVERYTHING.
And your profile? This is the FIRST impression anybody makes with your virtual self. 🫱🏽🫲🏾
If they don’t follow you the moment they land on your profile, they definitely ain’t coming back again.
That’s why today we’re breaking down the Profile Optimization Framework. This is hands down the best way we’ve found to get your ideal audience to follow you and your ideal customers to buy.
The Goal is to look credible ✨
You want to look like a trusted, reliable, professional source of entertainment and information.
1) Profile Picture 📸
- Bright background, clear picture of YOU (face or physique)
- Clean and professional
- People follow “unique” people (smiling, wealth, beauty, great physique are all simple ways to stand out).
2) Bio 📖
This MUST BE clear, concise, and definite.
Your bio should tell people EXACTLY who you help and what you help them achieve without being vague.
Framework:
Line 1: Whom you help + what you help them achieve
I help moms lose 10 lbs of fat in 4 weeks.
Line 2: Credibility line
I’ve helped 45+ women lose 10+ lbs.
Line 3: Soft CTA
DM me “NOW” for info.
Line 4: Hard CTA
Apply to work with me.
3) Highlight Covers 🔦
These give your profile an extra push of professionalism. Most people don’t use them and that’s your opportunity to stand out.
Good highlight categories:
- Client Results
- Testimonials
- Lifestyle
- Gym/Physique
- Tweets/Quotes
4) Get Verified ✅
99% of people aren’t verified. The other 1% are perceived as influencers or people of importance. This adds credibility and value to your page overall.
At the end of all of this you should know that if your profile isn’t optimized: you’re guaranteed losing followers, leads, and money every single day.
Profile optimization is a NON-negotiable if you want to grow.
👉 Book your free onboarding call and let’s get your profile locked in so your content can actually convert:
See you in the Mastermind,
Mugzy