Thanks again for Wednesday's call.
I did what you showed me. I ran the desire, pain, objection prompt on our real customer reviews. That gave us one avatar: the former wine lover. She misses a glass of red with dinner, and she's afraid NA wine tastes watery.
Rebuilt the listicle and the ads around her. I also made the copy and headline changes you suggested. Then I went through your latest reels and transcripts.
Live listicle:
New ads, creatives and copy:
Since Wednesday:
$121 spent, 3 orders, $303 revenue, 2.5 ROAS.
48 landing page views, 11 adds to cart, 13 checkouts started.
Still small numbers, but it's moving. What should I focus on next?