Hi @Bryan Bowman , Quick update on the campaign and a conversion issue I'd really value your input on. What's changed: The brand owner has completely ruled out free shipping, including first-order offers and free shipping above $79 or $89. He says the margins can't support it. We've removed all free-shipping promotions from the discount codes, website, listicles, and Meta ads. He also wants to approve every new discount code and has reduced the Black Friday / Cyber Monday offer from 20% to 15%. What we can still offer: - $10 off orders of $50+ in exchange for an email signup. - Build a Box: 10% off 4 bottles, 15% off 6, and 20% off 10. - Black Friday / Cyber Monday: 15% off, Nov 27–Dec 1. Where we're losing customers Our funnel is Meta ads → Listicle → Cart → Checkout. People are clicking, reading, and adding products to their carts. But at checkout, shipping adds another $14.99–$34.99, depending on location and order size. That's where we're seeing most of the drop-off. What I've already improved I've rewritten the ad copy, creatives, and listicles around our avatar's #1 desire, pain, and objection, using their own language. I've also updated the headlines across the funnel and added email capture to the listicle so we can follow up with visitors who don't purchase. I'd love your advice on one thing: Given that free shipping isn't an option, how would you approach reducing cart and checkout abandonment? Would you build shipping into the product price, communicate shipping costs earlier, restructure the offer, or take a different approach? I'd really appreciate your perspective on what you'd prioritize here. Thanks, Atif

Hi Bryan, I'm Muhammad Atif. I run Amazon and Meta ads for brands, and I manage two Shopify stores for clients. heartlandantlers.com sells deer and elk antler chews for dogs. sipyours.com sells non-alcoholic wine. Each store does under $10K a month. One converts at about 2.5% and the other sits under 2%. Both stores went 10 months without Meta ads. We turned them back on 5 days ago with static ads at $50 a day, and that budget holds through January. Klaviyo sends 3 educational emails a week. The clients care most about retention and a healthy ROAS, so the emails stay light on selling. Sales haven't moved yet.