How to Use Blogs to Win in AI Search (5 Tips That Work for Me)

🔥

If you're not using blogs to show up in AI search, you're leaving traffic on the table.

Here are a few things I’ve learned lately that are actually moving the needle:

Start with what your “big fish” is searching - Use Google Trends (free), Pinterest Trends (free) or tools like SEMrush (paid) to find real questions—not guesses. Survey your customers, create social posts to ask them too.
Answer the question directly in your blog - Think simple and clear: “How do I use a BBQ seasoning?” → that’s a blog. I know it sounds so elementary, but that is the strategy -- do make it harder than it needs to be -- trust me I've tried.
FAQs matter more than ever - They align perfectly with how AI pulls answers. Add 3–5 real questions every time.
Use Google Search Console (free) - Submit your post and get it crawled faster. Don’t just publish and hope.
Push your content - Link your blog on product pages, emails, and social. Distribution is just as important as writing it.

A couple bonus things worth noting:– Keep your content clear and structured (H1, H2, short paragraphs)– Update older blogs instead of always starting from scratch– Internal linking helps Google (and AI) understand your authority

Bottom line: Blogs aren’t dead—they’re just evolving. Write to answer, not to rank, and you’ll start winning both.

15 comments