Feb '24 • General discussion
I know 99% of you won't do this.
Heres the harsh reality
Many of you want to grow your business,
But are not willing to do the work
Many of you want to make a lot of money right off the bat
But are not willing to charge a small amount even if it's just to start.
Let me explain with 2 stories:
Meet Billy:
Goals: hit 10k per month
Offer: $5k service
Month 1: posts frequently, barely any bites, no sales
Month 2: posts frequently, barely any bites, no sales
Month 3: same thing
Month 4: same thing
Month 5: posts frequently, gets a sales call, turns into another one, makes a single sale but not at 5k, sales at 3k because he's desperate. In a bad mood for putting all of this work in, does not do great work, doesn't get an amazing testimonial because of mediocre work.
Month 6: again no sales, gets highly discouraged
Month 7: contemplates quitting
Month 8: quits and tries another "niche"
Month 9: turns into months 1 in another niche and the cycle replays.....
Meet Jon:
Goals: hit 10k per month (same goal as Billy)
Offer: ultimately wants $2.5k service (less work but great profit margin) but starts off at $499 to get some sales going
Month 1: posts frequently, gets no bites
Month 2: posts frequently, gets a few bites, one turns into a sale ($499 revenue)
Month 3: posts frequently, makes another sale because of his first testimonial ( another $499)
Month 4: posts frequently, decides to up price to $995 while sharing wins from other 2 clients and has 2 testimonials to back him along with samples to show. No sales this month at $995.
Month 5: posts frequently about topic and results and makes 2 sales at $995.
Month 6: posts frequently, makes 2 more sales at $995 and decides to jump price up to $1995 after speaking with previous clients and asking for feedback and making a better service.
Month 7: posts frequently, makes 1 sale this month at $1995(now total of 7 sales/$7k ish with all the testimonials and practice of "doing" the work.
Month 8: decides to stay at $1995 until he hits 10 clients total, then he'll jump up to $2500 service.
Month 9: sells 2 more at $1995
Month 10: sells 1 at $1995 and also first sale of $2500
Month 11: sells 2 at $2500
Month 12: sells 3 at $2500.
Month 13: first 10k month.
Here's two stories but different practices and different strategy. The guy who started with less, ended up with more and gets more experience and gets testimonials that back him up. Everyone starts from 0.
Billy couldn't let go of his ego and thought he was worth a lot so he never made anything.
Jon let go of his ego and understood I'm just starting this out, let's start from the beginning and he hit his goals because of that.
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I know 99% of you won't do this.
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