@Williams Peter I agree with Williams! @David Jensen the reason I've been able to help merchants out is because I first did start a store on Shopify and was poor so I had to start building my own website, learn how to setup everything by myself, and then over time got better at it, then when I learned the ins and outs I was able to serve others who had no experience with the platform. But with my experience, clients don't want custom development stuff anymore, they care more for tactical strategy like email flows, conversion rate optimization, running ads, etc. I would focus on that stuff and that can come from starting a store. The custom development I never learned, I always just outsourced it, tons of people out on the market who can do it for not much!