I’m not sure if this is allowed, so moderators feel free to remove it if it’s not. We’ve seen a lot of questions about Facebook and instagram ads in this group and wanted to share a quick tip that’s worked for us just something that might help because our instagram accounts for our properties have seen great results with people following with intent. Many people target too broadly. Where is the majority of your bookings currently coming from? We’re based in Puerto Rico, a lot of our guests are from mainland USA and come from the East Coast of USA. We target those people with active interests in travel and connections to the island. What’s worked for you? Feel free to comment with things you’ve struggled with when running ads.

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