You made a decision most people never make.

Before you learn a single tactic you need to understand the world you are stepping into. Most people coming into this have never heard of DM setting. Week one sorts that out fast and my perspective as an operator starts to show from day one.

Practical skills built specifically around the online coaching world. Not generic cold outreach theory. The actual mechanics of how conversations work in this niche and why they work that way.

This is where the gap between people who get placed and people who do not starts to open up. Week four goes beyond the basics into the skills that separate a proper setter from someone who is just sending messages and hoping for the best.

This is the week that most programmes do not teach and it is the main reason setters struggle to stay consistent. Week five is about operating like a professional, not just someone who sends messages and hopes one of them converts.

Students start measuring and owning their performance this week. At the end of the week, those who pass the Week 5 pipeline assessment unlock the live outreach module and start practising their skills on real people while generating referral income for SET Placed.

This whole week is taught from my side of the table. I hire setters, I manage them and I have cut people who were not performing. That experience is what makes this week different to anything else in this space and nobody else can teach it the same way.

The last content week before we move into implementation. By the end of week eight you know how to set and how to run a proper professional operation around it. You also know where this path can take you if you want to keep growing past the setter role.