27d • Technical SEO
The Role of User Experience in AI Search
While AI systems don't "experience" your website the way humans do, user experience still matters for AI search success. The SPARK Framework™ recognizes that AI systems evaluate signals that correlate with good UX.
Fast page load times, mobile responsiveness, clear navigation, and low bounce rates all send positive signals. Additionally, AI systems are increasingly factoring in user satisfaction data when determining which sources to cite.
A website that provides excellent user experience is more likely to earn the engagement metrics and return visits that signal authority to AI systems.
Question for the community: How are you balancing technical SEO optimization with user experience improvements? Where do you see the biggest overlap?
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The Role of User Experience in AI Search
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