23d • Content & On-Page SEO
The Importance of Freshness and Updates
AI systems favor fresh, up-to-date content. The SPARK Framework™ emphasizes regularly updating your content to maintain relevance and authority.
This doesn't mean completely rewriting articles constantly, but rather updating statistics, adding new examples, refreshing outdated information, and expanding sections based on new developments. Each update signals to AI systems that your content remains current and reliable.
Establish a content refresh schedule for your most important pages, prioritizing those that address evergreen topics in rapidly evolving industries.
Question for the community: How often do you update existing content? What triggers a content refresh in your workflow?
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The Importance of Freshness and Updates
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