Professional Services: Becoming the Trusted Expert
Professional services firms—lawyers, accountants, consultants, agencies—have a significant opportunity in AI search. When potential clients ask AI systems for advice or recommendations, being cited as the expert can be the difference between winning and losing business.
The SPARK Framework™ helps professional services firms establish topical authority that AI systems recognize. This means creating comprehensive content that demonstrates expertise, building a strong personal and firm brand presence, earning authoritative backlinks, and maintaining consistent thought leadership.
AI systems are looking for signals of expertise, authoritativeness, and trustworthiness. The more you can demonstrate these qualities across multiple platforms, the more likely you are to be recommended.
Question for the community: How are you positioning your expertise to be discoverable by AI platforms? What content formats are working best?
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Professional Services: Becoming the Trusted Expert
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