Local Businesses and AI Search: A Hidden Opportunity
Local service businesses have a unique advantage in AI search that many aren't leveraging yet. When someone asks ChatGPT or Perplexity for local recommendations, the AI needs structured, trustworthy data about businesses in specific geographic areas.
The SPARK Framework™ addresses this through enhanced entity building and local knowledge integration. By optimizing your Google Business Profile, building consistent citations, and creating location-specific content that AI can parse, you position yourself as the go-to authority in your market.
The businesses that master this now will own their local markets in the AI era, as these systems increasingly become the first stop for local discovery.
Question for the community: Have you noticed any changes in how local search queries are being answered by AI platforms? What patterns are you seeing?
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Lane Houk
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Local Businesses and AI Search: A Hidden Opportunity
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