Refining as we go... · Sell While You Sleep

Refining as we go...

I’d appreciate some advice on what you would do next with this campaign.

We’re selling a £27 live workshop and have made a couple of sales through our email list, but none from Facebook ads.

So far:

£29.17 spent
1,701 impressions
33 link clicks
£0.90 per link click
15 landing-page views
£1.97 per landing-page view
No checkout-page visits
No ad sales

We’ve improved the headline and CTA, added more buttons, clarified the offer and confirmed that the checkout link and tracking work.

Desktop speed is good, but the mobile page is saying it takes around 4 seconds to load. That may explain why fewer than half the clicks became landing-page views.

Would you improve the mobile speed and continue testing, change the advert, shorten the page or pause cold traffic and focus on the warm audience?

I know £29 is still a small test, but zero checkout visits feels worth investigating. Any advice would be appreciated.

2 comments

Refining as we go...

Sell While You Sleep

skool.com/sell-while-you-sleep

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