So we went live with our MVP yesterday morning - after just £1.30 in spend we had our first sale - we followed the SWYS 2.0 MVP Ad launch.
We haven't had another sale yet - price is £27 and we do have two bumps at £17 and £19 on the order form.
We are now at £65 in ad spend - CPM is super low, like £6.50 for both adsets, meta is pushing double the ad spend to the Adset with targeting, despite Broad getting first sale?
CTR is above 1% Cost per landing page view is sitting at around £1 - 1.50?
Do we sit it out and wait to spend £150? I did create a split test with a headline and subhead variation.
Any advice would be welcome... ;)