Finished First 6 days Of Sprinting Towards Offer Validation

13d (edited) • Wins!

It was 31.12.2025 when I bought Zack's programs from the ad, since then, here is what happened:

For context: In this post I'm referring to everything as "I did it alone" for the sake of writing (because English is not my first language) but for everyone out there, new or seasoned members of this community, It was me and my fiancé (2 people) who spent 8-9h every day for the past 6 days gathering info, researching, implementing, building, and creating everything as a team. If it would be just me (solo, 1 person) it would not be realistic to do all of this (Especially with tech setup and creatives) in such a short timeframe. Keep that in mind while reading the rest...

Day 1 (31.12.2025) - I watched "overnight offer" and crafted my "north star promise" and first titles of workshop that I wanted to validate, picked a title for workshop, crafted draft for sales page,

Day 2 (01.01.2026) - Approved sales page, crafted ads, and pressed published, which was the beginning of "validation phase"

Day 3 (02.01.2026) - Woke up to see that my ads spent only 30 cents, (not even a 1 dollar) later I discovered that Meta did not allowed me to run any "sales" objectives ads with my brand new pixel, so I've spend 6h researching and trying to make my ads spend some budget. Since conversation was not firing I run "engagement ads" and some traffic ads" ...1h later, It WORKED... I thought to myself, now it will allow me to run "sales" ads... nope, it didn't .... I've researched more and found out that many people had the same issue, it was not progressing until I've found 1 guy on YT. who recommended to do manual bidding and. do 3x your daily budget (If 50USD do 150USD) so I did that... and it WORKED. After giving META signal that I'm willing to bid 150USD to get just 1 sale, it hired my pixel and my ads were online and start spending money.

Day 4 (03.01.2026) - I woke up to no sales, numbers looked fine, I've got couple of people to my sales page... but something felt "off" , I went back to watch "Evergreen ads 2.0 " and saw a QaA session where one member mentioned running a mini-offer that was highlighting "CRM" but it wasn't really about CRM....that got me thinking.. I knew something was off about my sales page but I didn't know what it was... couple of hours marinating what I heard on that QaA session, it dawn on me... I was highlighting something that I wasn't doing...,(I've realized it takes real practice to highlight what I do) I went back to my PC, recreated entire sales page, focusing on highlighting what I was really delivering, (It took couple of minutes to see clearly what was off) I've change the ads and close PC before 11PM....

Day 5 (04.01.2026) - I woke up to 1st sale (it came through at 00:30am, 1h 30min after I published a new copy on my sales page highlighting what I was actually gonna do with them) during the day, I thought I would pause and let the ads run, but since I knew that my validation phase was completed and soon I'll have to optimize for AOV so I've decided to add 1:1 session for 350USD as an upsell to 3 people who will buy ticket to my live workshop.

No new sales came through during the day, and even though ads numbers were not showing any signals of something not working, and I saw that from 22 people I got 1 purchase (11% conversion rate) and because at this point it was time to get more people to my live workshop (that is happening in 10 days from now and I got only 1 person who might or might not show up live) I've decided to ad new AI images and plug them inside the ad creative, + that day I was reminded, that "sales" objective is quite exclusive objective, especially for my new pixel, and I saw that it takes more time that I expected to target my ICP, and with that reminder I fall asleep.

Day 6 (05.01.2026) - No new sales, and only a handful of new people came to my updated sales page at this point I've spend 100USD (towards this new sales page) and got 1 sale. Since these ads are exclusive and I've got limited time I've decided to create a lead magnet and publish lead generation ads where at the TY page I'll show upsell to buy a ticket to my live workshop + invite those who won't buy via email. I've created a draft for this free lead magnet...but I've noticed that my creative battery is exhausted and I remember Zac mentioning that "If you're resentful or frustrated, it will show up on your messaging" which is exactly the reason why, I'm not pressing on it and decided to take a strategic pause and recharge.

Hope this reflection will help you in some shape or form on your journey.

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