Hey everyone! 👋 Google’s recent core algorithm updates have made one thing crystal clear: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is no longer optional. Search engines are actively trying to map out who you are, what you know, and whether you are a trusted source. They do this by connecting the dots across your entire digital footprint (your website, your social media, your portfolio, and your code). If your data is fragmented, or if you are hiding behind a brand name, search engines get confused—and confused search engines don't rank your content. To help you figure out exactly what the web knows about you (and what gaps you need to plug), I have put together a specific prompt you can run through an AI. ## 🚀 Action Step: Run Your Audit Now Step 1: Copy the exact prompt below. Step 2: Fill in the bracketed information [like this] with your own details. Step 3: Paste it into the AI chat and see what it tells you! ----- Act as an expert SEO and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) auditor. I want to know how search engines view my digital footprint and where my "identity gaps" are. Here is my core information: - My Name: [Insert Full Name] - My Main Website/Project: [Insert URL] - My Core Niche/Expertise: [e.g., Fitness Coaching for Mums, Copywriting for SaaS, Django Development] - Other places I exist online: [Insert links to LinkedIn, Instagram, GitHub, PyPI, or other key profiles] Based on this information and what you can find across the web: 1. Create a structured "Search Engine Profile" bio of me as if you were synthesizing my identity for an official knowledge graph. 2. Run an E-E-A-T Audit: Tell me what critical gaps, inconsistencies, or fragments exist between my profiles that might confuse search engines. 3. Give me 3 actionable steps (like profile links, or bio updates) to fix these gaps and prove my real-world authority. ----- ## 💬 Drop Your Results Below! Once you get your response, drop a comment below and share:

You'll know (from my earlier post) that the Google May 2026 core update has been rolling out this week. I've been doing a deep dive into it, and the short version is this: Google is getting better and better at asking one question before it ranks anything - who is behind this content, and do they actually have the right to be talking about it? That's what EEAT is. Experience, Expertise, Authoritativeness, Trustworthiness. It's not a checklist you bolt on at the end - it's the foundation of how Google decides whether your site deserves to be seen. So I'm updating Djangify to make sure every site we build is EEAT compliant from the ground up, and I'm adding more EEAT into the Traffic Generation classroom section so you know exactly what that means for your site too. The good news you might not realise you have NO DEGREE OR FORMAL QUALIFICATION? NO PROBLEM... Before you panic about not having a degree or formal credentials: Google added that first "E" for Experience specifically so that people with real-world, lived journeys wouldn't be overlooked. If you've spent ten years figuring something out, raising something, surviving something, building something then that all counts. It counts in a way a textbook qualification often doesn't, because Google knows that a real human story answers questions that academic content never touches. The only people Google is actively trying to ignore are faceless sites writing about topics they've never lived, touched, or properly researched. If that's not you, you're already ahead. WHAT I AM ADDING TO THE CLASSROOM I already have some what is EEAT information under Traffic Generation. I have created a folder specifically for EEAT that will cover What EEAT actually means in plain English and why the May 2026 update makes it more urgent than ever How to build your EEAT profile — whether your authority comes from lived experience, functional expertise, or a combination of both How to write an About page that works for Google's quality raters, not just your readers

For years, the marketing advice I was given told me: it's not about you. Don't talk about yourself. Talk about how you help. Lead with the transformation, not your story. Keep yourself out of it because people don't care about you, they care about their problem. And I listened. I scrubbed myself out of my content, and ended up with content that could have been written by anyone. Then Google dropped its May 2026 broad core update, and suddenly the whole game flipped. Google is now actively filtering out content that lacks discernible personal experience. You must demonstrate your expertise, or genuine identity behind the content you create. The algorithm is no longer asking "are the keywords right?" In this brave new way of being it is now asking "who wrote this, what have they done, what do they know and do they know what they're talking about?" Which means the experts who told me to keep myself out of it were, accidentally, setting me up to be invisible. So is customer-centric content dead? Not exactly. Writing for your reader is still the right instinct. From my understanding of this new change, the problem was never caring about my audience. The problem was disappearing in the process of doing it. There's a difference between content that serves the reader and content that erases the writer. For a long time, I thought putting myself in my content was self-indulgent, that it got in the way of the message. What I didn't realise was that I am a crucial part of the message. The lived experience, the hard-won opinion, the specific perspective that only comes from actually doing the work that I do is now the signal Google is actively looking for. Search is now harder than it was (and it was hard!) but that may not be a bad thing for people who are serious about what they're building.

Google made a major update to the way it is going to present search results and boring or not you need to pay attention if you have a desire to sell digital products. The primary focus of the update is to work on surfacing relevant, trustworthy, and expert-authored content while demoting mass-produced AI spam and low-value aggregator pages. What does that mean? They are looking for originality. They want you on your own website, talking about your expertise, sharing your stories and stories that explain the transformation of your clients. They want snippets of audio, video and unique blog content. They want information that AI would find impossible to put together because it comes from you. Content that could only have been written by you, from your lived experience. They want case studies, downloadable media, expert research - for a solopreneur they want a lot - but if you are an expert in your field none of it is impossible. Google's own team told us exactly what they want moving forward into June 2026. Unique. Specific. Authentic. INFORMATION ISN'T ENOUGH AI Overviews are absorbing informational traffic. If someone asks "how to lose weight" they are not going to visit the information on your website. AI will use your information to answer that question- so providing just information is no longer enough. However, if AI recommends your brand then businesses are finding they earn more clicks. Being real and specific is how you get cited - and the main issue is the bigger sites have all the authority right now. How do you get recommended (or cited) by AI? You need to be a real, named author. Have an "about" page. Write from first-hand experience. Host your business on a fast-loading site (Djangify provides that). With the right technical signals in place (I will cover that in another post). Generic content doesn't get cited. Content that is Unique, Specific, and Authentic does. COMMERCIAL INTENT IS KEY There are two types of search query and Google treats them completely differently. As I said, informational intent is being eaten by AI.

When Claude first told me to build a topic cluster page I had to ask it what it actually was and how it worked. I use them mainly on my personal development sites. Inspirational Guidance has some great examples. A topic cluster takes that same grouping idea and gives it a visible shape on your site. It has two components: A pillar page, sometimes called a cluster page or hub page, which gives a broad overview of a main topic and links out to every subtopic that sits underneath it. Cluster posts - individual pieces of content that go deep on each subtopic and link back to the pillar page. The self-authorship page at inspirationalguidance.com is a working example of a cluster page done properly. The topic is self-authorship - broad enough to cover a lot of ground, specific enough to have clear authority. The page introduces the concept, gives a working definition, and then links out to each of the subtopics underneath it: recognizing people-pleasing patterns, naming inherited expectations, choosing your own principles, building self-trust through small decisions, rewriting your narratives, and maintaining boundaries over time. Each of those is its own post - specific and actionable it goes deeper on one piece of the whole. Each one links back to the pillar. The pillar links to all of them. That's the cluster in action. From a search perspective, the pillar page tells the search engines: this site has genuine, organized depth on self-authorship. Each cluster post earns its own rankings on more specific search queries. Any authority those posts earn from external links flows back toward the pillar. The whole structure reinforces itself. I will have more information in the classroom on how to build a topic cluster page.