I have been spending the last two weeks finishing unfinished products. One of those products is the interactive content blocks I use on blog posts and pages. It lets people answer questions on my content with the aim of helping them / answering a question they may have while also keeping them on my content for longer. You can see it in action on this article I created about Long-Form Articles and SEO - these are the free versions of these blocks and you can download the file you give to AI and copy the prompt to use them. The term to understand to improve organic traffic is a non-commodity content and that includes creating a cluster page with articles that link to it. Something that is possible and easy to do on Djangify. Non-commodity content is original material, created first-hand from your lived experience that only you and/or specific domain can share. You can use the free micro-app I set up that helps you plan your content here. So me talking about the fact that Claude totally screwed up making my software by doing something I didn't ask it to do is original content and specific only to me. I sort of mentioned this when I wrote about EEAT. This type of content can't be copied by AI because its original to you. Or the fact that 90% of my clients who emailed me or called me got in touch after reading something I had written. That is specific to me. You get the point. ☺️ If you want to succeed with organic traffic it has become a necessity. I will be monitoring how this improves "time on site" and keep a record of that. I have stopped sharing updates mainly because I think they are fairly boring for anyone other than me but I will keep updating this group. The Interactive Content Blocks is one of many products I have decided to put up for sale. I am working through everything I use in my own business, including the software, and making some of it open source and some of it for sale.

Google has updated its AI content guidance as of the 1st of this month and I wanted to just give you a little heads up, especially if you are like me and use AI every day. AI helps me draft blog posts, product descriptions, emails, page titles, meta descriptions and image alt text and Google has not said AI content is bad (yet) or that using it will hurt your rankings. What its updated guidance does say is that you can't publish AI output without taking responsibility for what it says. The main point is that an AI model doesn't know whether something is true. It predicts the next likely word. So it can write a paragraph that sounds completely sure of itself and is flat wrong. Because of that, Google says AI-generated content should be fact-checked and reviewed for accuracy before it goes live. That covers more than the article itself. It also covers page titles, meta descriptions, structured data and image alt text. You are the approval process If AI writes an article for my site, I read it before it goes up, which is now my reality after the painful past of having a ton of my articles on Inspirational Guidance deindexed. If it writes a product description, I check that it describes the product I'm actually selling. If it writes a meta description, I ask whether it describes what's on that page. If it writes alt text, I look at the image and check that the text describes it accurately. That check is the human layer Google is asking for. It doesn't mean rewriting every draft for three hours. It means you read it and you're the one who decides it's ready. The bigger risk is publishing too much Just because AI can write 50 articles in an hour doesn't mean you should just go ahead and publish them all! Publishing too much will also get you into trouble if you end up with loads of weak AI Slop as people like to call it! What you have that AI doesn't AI hasn't run your business. You have. You know what you tried, what worked, what flopped, what surprised you, which mistakes cost you money, what customers keep asking, and what you'd do differently.

If you want organic traffic you have to be using Google Search Console and today I noticed that you can now include Instagram and YouTube which is great. The thing I want to monitor is "Queries leading to your YouTube content. Two new things to monitor and this is important to understand: It does NOT replace Instagram Insights or YouTube Analytics. It tells you what happens when your social content appears in Google Search. For example, Search Console can show things such as: - Impressions – how often your content appeared in Google Search - Clicks – how often someone clicked it - CTR - Average search position - Which content is getting traffic - Which search queries are leading people to it - Traffic trends over time And Google explicitly says the platform properties don't show how many times your content was seen on Instagram, YouTube, TikTok etc. themselves. They are measuring the performance of that platform content on Google Search. So for the Coach Who Codes / YouTube work, this is quite useful because I can now start seeing another piece of the picture: YouTube Analytics → what happens on YouTube Search Console → what happens when your YouTube content is discovered through Google And the same applies to Instagram. I love SEO because you have to follow, monitor, collect stats. I know its not for everyone but it really is very important especially if you are running a one person business. You can't improve what you do not measure. Whether it is your website, YouTube channel or Instagram content, the numbers tell you what people are actually finding, clicking and engaging with. If you haven't joined my newsletter yet you can follow along here: https://www.djangify.com/coach-who-codes/

I found out about something called a PWA Builder. Like the app store but for progressive web apps. As your Djangify store is a progressive web app you can add it. I have no idea whether it will generate people saving the site and/or becoming buyers/signing up to email but app stores help app builders get found so no reason why a PWA store couldn't do the same. It recently accepted Djangify and Self Talk Effect is being looked it. It failed a few days ago because they didn't like the image I attached. It was just a screenshot of the site. So I got AI to make me an image instead and resubmitted it. Let's see what happens. Its free to join the Microsoft PWA directory but there is a fee for Google and Apple. https://www.pwabuilder.com/

Topic Cluster pages are important for SEO and being found for the main keywords that you want your site to rank for / search-led content (people who type in a keyword into search). They support you in getting known as the expert for a particular topic (in the image examples I used the keyword "sell digital products" to explain how it works). If I want to rank for that keyword on Djangify this is what I need to set up. I already use topic cluster pages on Inspirational Guidance. They are usually long pages full of information that show off your knowledge on ONE topic / keyword. When they are written well they will show up in the search engines and be used in AI results. You create the page and then create blog content that links from the cluster page to the blog post and the blog post back to the cluster page. Here is an example on inspirational guidance https://inspirationalguidance.com/journaling-personal-growth Each section links out to an article and each article links back to the page They are hard work to set up because you need one main article and several other articles written and connected but they are worth it. Plus as an expert in your field this will all be based on your knowledge AND if you really wanted to you can use AI to help you write some content and adjust it to fit your brand/voice plus add your own unique story to it. TOPIC CLUSTERS ON DJANGIFY I have added this to djangify.com - under PAGES. You create a new page and select Topic Cluster. You can then answer all the questions on that template and it will create a page that looks similar to the journaling page I shared.