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3d (edited) • Traffic Generation
Djangify is getting an EEAT upgrade and here's why that matters for you if you sell digital products
You'll know (from my earlier post) that the Google May 2026 core update has been rolling out this week.
I've been doing a deep dive into it, and the short version is this: Google is getting better and better at asking one question before it ranks anything - who is behind this content, and do they actually have the right to be talking about it?
That's what EEAT is. Experience, Expertise, Authoritativeness, Trustworthiness. It's not a checklist you bolt on at the end - it's the foundation of how Google decides whether your site deserves to be seen.
So I'm updating Djangify to make sure every site we build is EEAT compliant from the ground up, and I'm adding more EEAT into the Traffic Generation classroom section so you know exactly what that means for your site too.
The good news you might not realise you have
NO DEGREE OR FORMAL QUALIFICATION? NO PROBLEM...
Before you panic about not having a degree or formal credentials: Google added that first "E" for Experience specifically so that people with real-world, lived journeys wouldn't be overlooked. If you've spent ten years figuring something out, raising something, surviving something, building something then that all counts.
It counts in a way a textbook qualification often doesn't, because Google knows that a real human story answers questions that academic content never touches.
The only people Google is actively trying to ignore are faceless sites writing about topics they've never lived, touched, or properly researched. If that's not you, you're already ahead.
WHAT I AM ADDING TO THE CLASSROOM
I already have some what is EEAT information under Traffic Generation. I have created a folder specifically for EEAT that will cover
What EEAT actually means in plain English and why the May 2026 update makes it more urgent than ever
How to build your EEAT profile — whether your authority comes from lived experience, functional expertise, or a combination of both
How to write an About page that works for Google's quality raters, not just your readers
What to do if you're building in a niche where you don't have personal experience (there's a way through it, but you have to do it honestly)
The role of social proof and customer evidence when formal credentials aren't on the table
DJANGIFY ALREADY PROVIDES SCHEMA MARKUP
Writing the text is only half the battle. You must make it easy for Google's search bots and AI signals to crawl, read, and link your data across the web. For that you must use add Person Structured Data (Schema Markup) into the backend HTML of your About page.
If you are a Djangify storefront owner I already have you covered.
One thing I want to flag (because it's easy to overlook) is that Djangify already implements schema markup across every site. Schema markup is the behind-the-scenes code that tells Google exactly what type of content it's looking at: your products, your site information, your content structure.
It's part of how Google's systems verify that a site is legitimate and well-organised rather than just a page of text. The fact that it's already baked into every Djangify site means your foundations are stronger than you might think - we are building the EEAT layer on top of something that's already working in your favour.
The classroom update will be going in over the next couple of days. If you have questions before then, drop them below.
Want to check if your current store is ready?
If you do not own a Djangify store and are wondering if your site is ready drop your URL or questions in below, and let's make sure your digital product shop is fully optimized for the future of search.
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Djangify is getting an EEAT upgrade and here's why that matters for you if you sell digital products
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