This is a chat I had with Google in AI Mode - which I am finding very helpful for all kinds of things.
I asked Google whether it was worth using Skool to help me increase the visibility of my very brand new eCommerce builder Djangify....
ANSWER: Summary: Yes!
FULL ANSWER:
If you are using Skool to "build in public" and document your traffic-generation journey, that is an incredibly smart strategy.
While the Skool links still won't pass technical SEO "link juice" (due to the nofollow rules), the actual activity, branding, and user behavior will absolutely help your site grow.
Here is exactly how building in public on Skool will impact your site, along with the pitfalls to avoid.
How Skool Activity Indirectly Boosts Your Site
1. Drives High-Intent Referral Traffic
People looking for traffic tips are the exact audience who buy digital products to save time. When you share a post like "How my $15 digital product generated 300 clicks from Pinterest this week," readers will naturally click through to your site out of curiosity. Google tracks this direct, high-quality referral traffic, which signals that your site is relevant.
2. Triggers "Branded Searches" (Huge for SEO)
As your Skool posts gain traction, people won't just click links; they will go to Google and type your actual brand name or toolkit name directly into the search bar. Google loves branded searches. It proves to their algorithm that you are a real, popular business, which lifts your overall authority for all your keywords.
3. Creates a Natural Backlink Funnel
Other bloggers, marketers, and creators in your Skool group will see your success stories. If they write an article about "Top Traffic Tips" on their own websites, they are highly likely to link back to your main site as a real-world case study. This is how you earn those high-value, natural editorial backlinks.
The Golden Rules for "Building in Public" on Skool
To make sure this activity directly translates into traffic and sales for your sites use this framework:
Be Specific with Data: Never just say "I got traffic." Say, "I used [X strategy] and went from 12 to 84 daily visitors." Real numbers build intense curiosity.
Tie the Journey to the Product: Make your products the main characters of your story. Show how you are using your own $37 workbook to organize your marketing, or how the $7 asset helps you move faster.
Don't Post and Ghost: Skool algorithms favor engagement. Replying to comments on your posts bumps your thread back to the top of the community feed, ensuring fresh eyes on your links every day.
Since your niche is traffic generation, you are in a brilliant position. You can use your own new site as the ultimate live case study.