Which judge is beating you on Google Maps? 🪑
New video: why your competitors rank above you on Google Maps, and how to pass them.
In our last Mrs. Henderson Test, we checked 58 local businesses. Zero of them made the map's top 3. Google Maps is musical chairs with three chairs, and three judges decide who sits.
The 3 judges (straight from Google's own help page):
⚖️ Relevance: does Google know what you do? Main category, services, description.
📍 Distance: how close are you to the person searching? You mostly can't change this one. (And fake addresses can get you suspended.)
⭐ Prominence: how well known and trusted are you? Reviews, photos, website, mentions around town, and staying active.
Your competitor isn't lucky. They're beating you on one of these three.
Watch it here 👉 https://youtu.be/j4-2ww4VmtM
The full step-by-step is in the "Local SEO & Maps Visibility" lesson in Get Found.
Your homework (tonight): check your main category, fill in every service you offer, search your service and town in a private tab, and write down who's in the three chairs. Then tell me below: which judge is beating you? Relevance, distance or prominence? 👇
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Craig Tuttle
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Which judge is beating you on Google Maps? 🪑
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