New video: Mrs. Henderson leans over the fence and asks the neighbors, "Anyone know a good plumber?" That's local SEO. Except now the fence is Google. If you're new to the community, this is the "start here" video. What's in it: 📍 Where you show up: the map, the regular results and AI answers 🧩 The 3 big pieces: 1️⃣ Your Google Business Profile 2️⃣ Your website 3️⃣ Your reputation (reviews) 📅 What a normal week of it looks like 🚫 What it can do, and what nobody can promise you Watch it here 👉 https://youtu.be/1-ZWe0M7lH8 🎁 Free prompt (paste it into ChatGPT or Claude and fill in the brackets): "I run a [type of business] in [your town]. Here is my website: [your web address]. My Google Business Profile has [number] reviews and my main category is [category]. Look at the three pieces of local SEO: my Google Business Profile, my website and my reviews. Tell me which piece is weakest, and give me 3 simple things I can do this week to fix it. Use plain words, no jargon." Your homework (10 minutes): 1. Run the prompt above. 2. Post your weakest piece in the comments. 3. I'll point you to the walkthrough here in the community that fixes it. Which piece came back weakest for you? 👇

New video: Mrs. Henderson grabbed her red pen and graded a Google Business Profile, step by step. 12 steps, one report card. The 12 steps: 1️⃣ Claim and verify 2️⃣ Your business name (your real name, no keyword stuffing) 3️⃣ Categories (this is the big one) 4️⃣ Address or service area 5️⃣ Hours 6️⃣ Services 7️⃣ Description 8️⃣ Photos (real ones, not stock) 9️⃣ Products and posts 🔟 Questions 1️⃣1️⃣ Your review link 1️⃣2️⃣ Match your website Watch it here 👉 https://youtu.be/Mv3YHttjvTE The step-by-step Google Maps walkthrough is right here in the community. Your homework (one evening): 1. Search your business name on Maps. Claim it and verify it. 2. Check your name, your category and your service area. 3. Fix your hours, add your services and write your description. 4. Add ten real photos. 5. Copy your review link and send it to your last five customers. Then tell me below: what grade did Mrs. Henderson give you? 👇

New video: why your competitors rank above you on Google Maps, and how to pass them. In our last Mrs. Henderson Test, we checked 58 local businesses. Zero of them made the map's top 3. Google Maps is musical chairs with three chairs, and three judges decide who sits. The 3 judges (straight from Google's own help page): ⚖️ Relevance: does Google know what you do? Main category, services, description. 📍 Distance: how close are you to the person searching? You mostly can't change this one. (And fake addresses can get you suspended.) ⭐ Prominence: how well known and trusted are you? Reviews, photos, website, mentions around town, and staying active. Your competitor isn't lucky. They're beating you on one of these three. Watch it here 👉 https://youtu.be/j4-2ww4VmtM The full step-by-step is in the "Local SEO & Maps Visibility" lesson in Get Found. Your homework (tonight): check your main category, fill in every service you offer, search your service and town in a private tab, and write down who's in the three chairs. Then tell me below: which judge is beating you? Relevance, distance or prominence? 👇

New video: how to get more Google reviews for your business, without being weird about it. In our last Mrs. Henderson Test, the typical local business had 3 Google reviews. The ones beating them had 383. The good news: most businesses with 3 reviews have happy customers. They just never asked, asked at the wrong time, or made it way too hard. The Hall of Shame: 🙏 The Beggar: on his knees on the porch. Desperation is not a strategy. 💸 The Bribe: "5 stars = 10% off." Against Google's rules. 🚪 The Bouncer: only sending happy customers to Google. That's review gating, and Google doesn't allow it. 📜 The Novel: a 9-step text to leave one review. The right way: 1️⃣ Get your free review link ("Ask for reviews" on your Google Business Profile) 2️⃣ Ask at the happy moment 3️⃣ Say it like a human 4️⃣ Reply to every review, good and bad Watch it here 👉 https://youtu.be/oYMUc0Yr9q8 The full step-by-step is in the "Reviews, Authority & Trust" lesson in Get Found. Your homework (tonight): grab your review link, figure out your happy moment, and write your two-line text. Post your text below and I'll tell you if it would make the Hall of Shame. 👇

New video: I rated the 5 worst local business websites I've seen this year. Mrs. Henderson is the judge. Her AC is dead, it's 97 degrees, and she's on her phone. Your website gets 5 seconds to answer 3 questions: 1️⃣ What do you do? 2️⃣ Where do you do it? 3️⃣ How do I call you? The defendants: a site with a visitor counter, a site with 47 services on one page, a "Call Now" button that dialed 123-123-1234, and a pop-up gauntlet that fights you before you can call. The twist: the ugliest site won. It was the only one that answered all 3 questions. Watch it here 👉 https://youtu.be/QLKbuRe_vb8 Your homework (2 minutes): open your own website on your phone. Count to 5. Can a stranger tell what you do, where, and how to call you? Post your result below and I'll give you a verdict. 👇