26d • Announcements & News 🚨
Anthropic Releases Claude /routines🤖
When I launched Sunset Coast in 2025, I had a thesis:
I could replace my search team with tech.
And it was largely true.
I used tools like:
👉🏼 Make.com
👉🏼 Zapier
👉🏼 n8n
By pairing those with ChatGPT-3 and a few custom Python scripts, I was able to band-aid together workflows that replaced over 90% of the manual work I used to do as a self-funded searcher.
It worked, but it was duct tape.
Every integration broke.😒
Every webhook needed babysitting. 😑
Every workflow forced you to think like a developer, even if you weren’t one.😓
Yesterday, Anthropic released Claude Routines.
And it replaces all of that.
Now anyone can build automated workflows by describing what they want. In plain English.
🚫 No chaining together n8n routines.
🚫 No setting up webhooks in Make.
🚫 No fighting with API endpoints in Zapier.
Put simply: 90% of what AI automation agencies charge you thousands to build, you can now do yourself.
From your laptop.
In an afternoon.🤯
Here’s what this means if you’re a searcher.⤵️
1️⃣ The gap between funded and self-funded just got smaller.
The edge that used to require a team?
👉🏼 Deal sourcing
👉🏼 Outreach
👉🏼 Data enrichment
👉🏼 Pipeline management
All of that is now open to anyone willing to learn.
This is why I keep saying it’s never been a better time to build massive leverage in your search.
The tools are not the bottleneck anymore.
Your willingness to use them is.
So, just one question for you…
“Are you building massive leverage in your search?!”
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Anthropic Releases Claude /routines🤖
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