This community shows you how to use AI in marketing to generate Immediate and Future Value.
Proper marketing takes time: Building ICPs; landing pages, email campaigns, social media, case studies etc. BUT you want results now.
Now AI can produce structured first drafts in minutes that would previously have taken days or weeks. Not finished work — but usable content that moves you forward quickly.
Start with AI for Marketing – Induction. It’s free to watch (video with SDL logo above). We use our method called RAP – Rapid Accurate Prompting to create detailed useful prompts that plug into real business processes.
Each course builds 1–3 re-usable assets you can deploy immediately, compounding over time:
- Ideal Customer Profiles -> Landing Pages
- Knowledge Chatbot -> ICP-specific Chatbots
- Email Campaigns -> Re-purposable Content & CRM Cheat Sheets
- Case Study Generators
Instead of one-off campaigns, you build an asset bank to structure and keep your marketing campaigns consistent.