Marketing Monday #6: Have you warmed up you email for Outreach?

Nov 3 • GET

If you haven't done this for your client facing email I highly recommend it.

Spam filters can be brutal. So if you're just starting to send emails. Especially cold outreach warming up the email that will be used in autoresponders helps keep them from going to spam... and keeping the domain from being marked as spam. (effecting all inboxes attached to that domain.)

You can do this manually by sending internal emails and responding to those emails internally or with friends/contacts. But this is complicated. There are tools that automatically do this for you. (And it's dirt cheap.)

I've used Lemwarm in this example but there are other options.

How it works:

You give them access to your email so they send and respond to emails on your behalf. They then behind the scenes will slowly start sending emails. (the warm up) until they get to a high volume. This way, you're email isn't going from 0-60. Which looks spammy. They also have an option to send industry specific emails.

Attached is a screen shot of a warm up I did on my autoresponder email. It shows what made it to mailbox and what landed in spam. And gives you a deliverability score and even tells you when your email has been warmed up.

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