Here's a list of videos on Facebook that have helped me thought I'd share to help you out on this Marketing Monday: If you only watch one watch this one. (And all the ones he recommends.) https://www.facebook.com/share/r/1Bt1C9BRkW/ The others: https://www.facebook.com/share/r/1APXgimL1M/ https://www.facebook.com/share/r/1Bxoyz54Sg/ https://www.facebook.com/share/r/1Bxoyz54Sg/ https://www.facebook.com/share/r/ 17a5ZVBeVK/

Do you have a special offer for Black Friday and would like to share it in the group? Have a sales goal for this special offer? (You should.) Drop your link and the sales goal in the comments so we can all cheer you on!

Most people were taught: “Sell features!” Then: “No, sell benefits!” Both are outdated. In modern marketing, neither drives action. Only outcomes do. And this is exactly why the 25K Growth Formula walks you through the entire process from - defining your WHO - to identifying their needs - to converting those needs into real marketing messages. (If you haven’t grabbed the workbook yet, it’s in the Classroom tab.) Here’s the core problem: People talk about features vs benefits… but nobody teaches you how to actually create them or figure them out. So here’s the fix: Use the TWO PROBLEMS framework. Every customer has two problems. 1. The Tangible Problem (The Proof They Need) This is the real-world evidence that tells them: “I need this.” Example: You don’t decide you need a new deck out of nowhere. You notice soft boards. Loose boards. Rot. That’s the tangible problem. It creates AWARENESS. 2. The Emotional Problem (The Urgency That Moves Them) This is what happens the moment they see the tangible problem and ask: “What does this mean for me?” This splits into two sides: Fear: What happens if they ignore it? What happens if they pick the wrong solution? Freedom: What happens if they fix it? How does life get better? What friction disappears? This emotional gap that happens between their current reality: FEAR and their ideal reality: FREEDOM is the force that drives action. The bigger the gap, the faster people buy. Put it all together: Tangible problem = Evidence Emotional problem = Urgency Features don’t sell. Benefits don’t sell. Outcomes sell. And outcomes come from the Two Problems, not from a list of bullet points. Quick Example (Yeti Cup): Tangible Problem: “My tumbler doesn’t keep ice long enough. ”or“ They don’t have my color in the cheaper brand.” Emotional Problem: Fear: “I’m going to end up drinking warm soda or reheating coffee every day — wasting time.” Freedom: “My drink stays perfect for hours. I stop messing with refills and microwaving.”

I read this article recently that summarized said: "most small businesses never get a return on ad spend with Meta ads." That's sobering if you're trying to make money online using ads. But I don't think that paints the entire picture. Here's what I mean... In this post I'll be covering 3 things: - Why Meta ads won't work. - What "ads not working" immediately tells me about your marketing. - How you can GET customers without giving all your money to Zuckerberg. 1. Why ads (especially Meta) don't work... Imagine you're driving down the highway... Jamming out. Cruisin' at 60 MPH. You see a billboard. How long do you have to read it on average? 2 seconds? 4 seconds? The average time is 6 seconds. The average view time on your Meta ad? 1.5 Seconds. You've got 1.5 seconds to catch the attention of someone who's already distracted. Unlike that billboard though its likely the last chance that ad has for that someone to see it. Does that mean meta ads don't work ever at all? No, and that's leads me to my next insight: 2. What "ads not working" immediately tells me about your marketing. There are a few different things it tells me: - Your creative is likely untested. - Your message isn't clear. - You're spending ad dollars on a cold market - You need more proof. a) Your creative is untested. Back to those 1.5 seconds... Ads are expensive. Paying to test the creative is even more expensive. Especially when you can test it for free organically. Fix: Use organic to test. Only pay to boost ads that are converting to sales. (Not views and likes. SALES.) If your content doesn't stop people from scrolling Paying Meta doesn't somehow make it stop the scroll better. b) You're message isn't clear. Your message (the WHO, PAIN, HOW, and 2 PROBLEMS of what you're selling) isn't clear enough yet. Getting CLEAR on this was is easily the biggest reason we grew from $2,000 to $25k/mo in 13 months. My very first move when I came in was to get super clear on WHO we were for.

It's Monday... and another busy week ahead. Has your business been busy? Today I wanted to talk about Bad Reviews, where they come from, and how they can be tied directly to your marketing. First, bad reviews come from a gap in the customers mind. (Minus those nutty customers that just leave you scratching your head.) The gap in their mind is between: The future they imagined they would get from your product or service vs The one they actually received. Better than imagined? = Good review Worse than imagined? = Bad review Our marketing/ sales process is what's responsible for shaping that imaginary future. The way we shape that image directly affects how they will feel about the outcome. This is why "Under promise and over deliver" is a big deal. But, there's more... Sometimes no matter what we do or don't do, we were never going to make some customers happy. Because we are simply not for them. How great would it be if those pesky customers knew before ever buying that our thing wasn't a fit? We can. Enter marketing. When we market to everyone, we get everyone. But we don't want everyone. Instead... We want our marketing to explicitly say who we ARE for so hopefully those customers that would have left a bad review for us... go to the competitor. 😁 So as we create our marketing don't just think in terms of "How do I GET customers?" Instead thinking: "How would our perfect customer know we are for them?" And make sure to say it a lot. This is why knowing what customer's care about it is so important. And why the GET workbook helps you get your head around this, build an offer that will actually sell, and how to create messaging that actually sells it. So generic messaging like: "Plumbing Problem? We can Help!" Turns to: "Home of the $89 cleaning service." The first is an uninformed cry for any attention The second is a clear offer. 🎁BONUS: Price as a filter Another filter for the wrong fit is: price. For instance, maybe a decking company looks at their market, only wants to do decks bigger than 15x15ft and doesn't want to go more than 15 miles. In this case putting upcharges on the jobs that don't qualify means 2 things: