Most agency owners do the same thing when they start:
✅ Focus on acquisition
✅ Run ads
✅ Close Clients
✅ Post content
And that’s exactly what you should do when you’re getting started.
But eventually…Getting clients in isn’t the problem anymore.
Keeping them is.
You’re onboarding like crazy, but retention sucks.
New clients don’t feel like a win anymore — they feel like a burden. And you're wondering, "Why does it feel like I’m running just to stay in place?"
Here’s the truth:
If your backend is messy, you’re unlikely to scale profitably, no matter how good your front end is.
Okay, but what can you do to fix this??
Take 30 minutes today to figure out these four numbers
- Capacity – How many clients can you handle with your current team?
- Churn – How many are leaving each month?
- LTV – How long they stay x how much they pay?
- Profit – What are you actually keeping at the end of the month?
That's the first step in getting a better idea of what's happening at BTS in your agency!