Amazon Reduces Key Fees in Europe: A Huge Advantage for New Sellers

Amazon has reduced referral and FBA fees across many everyday product categories (such as home, pets, food, and more) starting in January 2026. In addition, they now apply lower fulfillment fees for products up to £20/€20. This translates to better profit margins and lower costs to start selling on European marketplaces.

What does this mean for new sellers?

Easier entry into competitive categories. Ability to test products with less risk. One of the most seller-friendly measures in years.

Want to know how to take advantage of this step by step?

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