A few years ago my posts barely got views. If you’re posting now and wondering why nothing’s happening, that’s where I started. Through trial and error I built a simple, repeatable short form content system and stuck to it. It filled my flooring business, led to major media features, half a billion views, brand deals, new businesses, and even London billboards. It’s not luck, it’s the system. Now I’m sharing some core fundamentals I stick to when making my content.