Generating Leads and Converting Them into Customers is a practical, six-chapter course: clarify your ICP and craft an irresistible offer; build predictable lead engines; capture intent with minimal friction; nurture trust; convert with a tight, repeatable sales workflow; and measure, learn, and optimize. Create value-led assets—PDF e-books, calculators—to solve real pain points and turn prospects into loyal customers.

In this video, I’ll walk you through a real case story of a new lead named Sean — and show you exactly how we turned a simple lead into a potential customer through smart automation. You’ll see how we: Collected the lead using a lead magnet Automatically tagged him based on his industry Sent a thank-you email instantly Notified the team to take quick action Added him into the CRM pipeline Enrolled him in a nurturing email automation that builds trust and drives conversion

In this video, I walk you through how to properly set up an e-mail marketing system and configure your “from” e-mail address without damaging your domain reputation. You’ll learn the right way to warm up your domain, set up authentication (like SPF, DKIM, and DMARC), and avoid common mistakes that lead to spam or low deliverability. By the end, you’ll be ready to send e-mails safely, professionally, and with a much better chance of landing in the inbox—not the spam folder.

In this course, you will get all the template design tips and techniques.