A practical workbook for founders whose customer definition is still too broad to test properly. Use it to identify a specific starting segment, understand the painful moment that drives action, design useful customer conversations, and build an initial ICP that can be tested and revised as evidence comes in.

A live room for founders who need to test whether the problem, customer, and solution actually make sense to someone outside their own head. Bring what you are building. We listen, repeat back what we heard, identify where the thinking diverges, and work through the gaps.

Bring the founder problem you keep coming back to. In this 60-minute private session, we examine where the thinking is getting stuck, what you already know, what you may be assuming, and what makes sense to do next.