A practical guide for ideation-stage founders building tech products (SaaS, apps, tools, etc) that gives you a clear, repeatable method to define an Ideal Customer Profile that is specific enough to validate in the next 7–14 days, and practical enough to drive real product decisions. Includes a worked SaaS example, interview questions, scoring tables, plus copy-paste narrative templates & checklists.

Most founders don’t have an audience to test whether their problem, customer, and solution are landing clearly. Fog Clarity Circle gives you that room. Bring three things: the problem, who pays, and your solution. Twice a week, we run live Convergence Tests: you share them, the room reflects back what it heard, and we work through any gaps until the message is clear. You leave knowing what people understand, what still needs work, and ready for real customer conversations.

For founders who already have an idea, early product, research, data, or a project in progress but are unsure what to test, change, build, or do next. Over 21 days, we work through what you already have, examine what makes sense, identify the biggest gaps and risks, decide what needs testing, and put together a practical plan for moving forward.

A detailed technical assessment for founders and teams making an important technical decision. I review the research, evidence, assumptions, constraints and risks behind what you are building, identify what is sound and what still needs work, and provide a written assessment with clear recommendations before you commit more time, money or resources.