Been chatting to a partner who isn't a marketing person, has built a great product in a good niche but has ZERO idea on how to grow it, they already have a decent list and audience...
They thought my 40% cut was too high and pushed back. "They are my leads blah blah"
Ok cool, I ran through the BAD method and after a couple of emails he flipped 180 and was offering my 40% ;)
Works a treat!!