What do you need to do to level up? · Roast & Promote 🔥📢

Paulo Costa, The Roaster

5d (edited) • Admin Post

What do you need to do to level up?

In my older community, I gave some consulting on how people could plan the strategies for their online businesses.

@Eliot Payne

@Dr. Severine Bryan

@Dr. Stephanie Murauskas

and

@Jing Wang

were some of the people who had that call with me.

I defined 3 moments that every online business go through and helped them figure out where they were and what were the steps they needed to level up and improve.

Here are they:

Figuring out the Basics

In this stage you're still figuring out your brand and your offer.
You don't know exactly how to present yourself
You're still working on your content and pitches
You have no audience or a very moderate one

2. Improving Online Presence

You built your brand and your offer and are starting to get some atttention on the platforms you chose.
Now it's more of a numbers game. You need to increase your reach. Use several platforms to funel people to the place where you want them to be, be it your community, your website, a form you want them to fill or your social media. SEO and paid traffic will accelerate your results.
Finding the ideal format for multiplatform crossposting is key to increase your reach. One example is short videos crossposted across YouTube, Instagram, TikTok and LInkedIn. It's relatively easy to automate that if you don't want to manually post in several places.

3. Optimizing Your Process

You have a strong brand and lots of leads. It's getting hard to keep up.
It's time to invest on some automation and metrics.
CRMs like GoHighLevel will help a lot with that.
AI agents will also help, if you use them right. They can work very well for support and help desk. Using AI agents for sales is tricky and a lot of times do more damage than good, if you don't train them right and use good tools to set them up.

You can also take a different approach and use AI at the basis of your business. Using AI for content creation, sales, research and automation from the start. That requires a lot of technical skill and a decent investment to make it work. If you don't set everything right you will only get sloppy results and bans everywhere you go. So be careful and well prepared if you want to take this approach.

I'm mostly on stage 1

I'm mostly on stage 2

I'm mostly on stage 3

I have no idea

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