High Ticket vs Low Ticket / B2B or B2C? · Roast & Promote 🔥📢

High Ticket vs Low Ticket / B2B or B2C?

[ROAST MY LESSON] - Updated repost from old community

First of all the concept of what is hight ticket and low ticket is relative. $500 is high ticket for solopreneurs selling to other people (B2C) but is low ticket for entrepreneurs selling to other businesses (B2B).

That can vary depending on the situation and your definition on what high and low is, but to make things simple, let's say that low ticket is most of the times selling to common people without a serious/mature business and high ticket is almost always on a B2B model be it for mature solopreneurs, small businesses or enterprises.

For low ticket the approach is completely different. People buy with emotion. A charismatic sales person that uses tricks to play with your emotions and create urgency for you to buy their product is what works here.

Now serious businesses buy with strict criteria. Your high ticket sales need to be predictable, have a clear and precise explanation and documentation and very well writen contracts with clear accountability.

The marketing strategies you use for small sales like generating scarcity and promotional prices with deadlines do not work for enterprise level sales. It's all about having a very solid process and documentation, while being willing to navigate through the whole bureaucracy involved. So it's not about playing with emotions anymore, it's about earning trust before the transaction is made.

As someone who did presales for multinational companies and is now a solopreneur at the side I can see how big the contrast is . B2B sales might take months on bureaucracy alone.

BTW

@Lidia Axe

is having a debate on that in her new group Community Income Mastermind: Low Ticket on Trial debate!

I'm also appropriating this meme I got there, because it's completetly true:

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High Ticket vs Low Ticket / B2B or B2C?