Be controvertial
[ROAST MY LESSON]
who is a great skooler prompted here about what she was doing wrong for only having 5 star review.
And although this seems great, I do think there is a problem with this. Not that being loved on Skool is a problem, but that might mean that you could be more controvertial and that can be a good strategy for your online presence.
Controversy and divisive opinions is how plenty of people grow big. It's how one of my clients got as big as he is. Strong divisive opinions generate clickable content, that creates emotional envolvement and strong following of both people that really love you and people that really hate you.
I wrote a lot of negative rants against AI malpractice that fulled passionate debates with AI hypers. And it also lead me to some churn. But I know that I'm not doing enough to have those controvertial opinions echoing on the internet, if I was I might be bigger right now. One great example of a controvertial figure is Alex O'Connnor for being an atheist and debating religious leaders.
Those influencers got really big and their haters do a big part of promoting them, maybe even more so than their fans.
So don't be afraid to be divisive. Your genuine strong opinions make you stand out. This is not a prompt for you to fake a ludicrous exagerated persona to rage bait internet trolls. But to be outspoken about the stuff you don't agree with. That will make you stand out amongst the sea of tame people just selling services that everyone else is already hyping up.
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Paulo Costa, The Roaster
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Be controvertial
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