Heads up: Google has just limited search listings to 10 results per page. The option to see 50 or 100 results has gone. This means: - Less organic visibility for businesses - More pressure to rank in the top 10 - Greater competition for both ads and organic slots I will share strategies on how to adapt, but for now, what are your thoughts? Helpful for users or harmful for businesses?

Morning! I just wanted to talk to you a bit about AEO. I am sure you have all heard of SEO, but possibly not the term AEO. Answer Engine Optimisation is the process of structuring your content so that AI systems such as ChatGPT, Google’s AI Overviews, and Gemini can understand, summarise, and present it as a direct answer to user queries. These systems do not simply rank websites. They extract and generate content based on what they determine to be the most relevant and reliable source. Your content needs to be readable by machines as well as people. AEO focuses on: - Using a clear structure with headings, bullet points, and summaries - Answering specific questions early in the content - Adding schema markup to help AI interpret the page - Prioritising accuracy, authority, and trust signals This is important because users increasingly receive answers directly from AI tools without visiting websites. If your content is not optimised for these engines, it may be overlooked entirely. AEO helps ensure your content is selected and cited by AI rather than left behind. Across my clients, I am seeing more traffic and conversions from the likes of ChatGPT and other platforms. I will share how to amend your analytics to track the results of traffic from LLMs. Watch out for that post!