Been at this game a long time. Here is the sad truth as I see it.
Success comes from a clear plan and consistent action, and one of those actions would be to learn how to advertise yourself.
Digital marketers prey on new businesses. If you listen to Alex Hormozi and Gary Vee; the majority of digital marketers have a way of just burning your money.
I have used several over the years, and the results are not good. Always wasted money. Over $100,000 in wasted money.
Alex talks about this, you get "the guy," and this guy (or girl) knows the digital marketing landscape pretty well, understands the marketing, and has some track record that he uses it to get you rolling. Then he/ she will pass you off to unqualified, undertrained people who don't know any more about advertising than a McDonald's worker.
So negative, right? No, just facts.
So learn to do it yourself; there is not much to it. Yes, It's always changing, and what works continues to change. Spending a little time each day doing tweaks to your advertising will make you an expert on your business advertising in no time.