Bandit Signs Using Bandit Signs: Back to Basics
Helps with Seasonal Slowdowns Introduction In this section of our Junk Removal Mastery course, we’re diving into a tried-and-true marketing method: bandit signs. After a few years of disruptions wildy busy times we are experienceing a more normal business cycle. (Extra business caused by hurricanes), We are not accepting the slow down, we’re getting back to basics to keep the phone ringing. Bandit signs are one of those classic methods that still work, especially when you do them right. You have to take a minute and decide whether or not you want to take the risk of possible fines and tickets, etc. The Basics of Bandit Signs: We use 18 x 24 inch coroplast signs, 24 inch tall metal stakes. They’re printed on one side to keep costs down—around $4 each with stakes. We focus on visibility and credibility, so each sign includes our company name, a trackable phone number, and enough color to stand out without being too flashy. Placement Strategies and Timing: We’re strategic about where we put these signs. We avoid super fancy areas where they’ll get removed immediately, however, we might “sacrifice” a sign or two on a busy weekend corner if we know it’ll get lots of traffic before being taken down. For example, putting signs out on a Friday means they might last through the weekend rush before any cleanup happens on Monday. We place them at high-traffic spots like Home Depot, Lowe’s, and Publix—places where people are likely to be in the mindset to pay for services. We skip Walmart because it doesn’t match our target customer profile. We also use construction sites, placing signs on fences where they’re less likely to be removed quickly. Tracking and Results We’re using trackable phone numbers to see exactly how many calls come from each area. For instance, we use different numbers for different area codes like 941 versus 239, so we know which region is driving the most interest. We’ve put out about 700 signs over six to eight weeks and plan to do about 1,000 total to really measure the impact and see if the cost was worth it.