Bandit Signs Using Bandit Signs: Back to Basics

Helps with Seasonal Slowdowns

Introduction

In this section of our Junk Removal Mastery course, we’re diving into a tried-and-true marketing method: bandit signs. After a few years of disruptions wildy busy times we are experienceing a more normal business cycle. (Extra business caused by hurricanes),

We are not accepting the slow down, we’re getting back to basics to keep the phone ringing. Bandit signs are one of those classic methods that still work, especially when you do them right.

You have to take a minute and decide whether or not you want to take the risk of possible fines and tickets, etc.

The Basics of Bandit Signs:

We use 18 x 24 inch coroplast signs, 24 inch tall metal stakes. They’re printed on one side to keep costs down—around $4 each with stakes.

We focus on visibility and credibility, so each sign includes our company name, a trackable phone number, and enough color to stand out without being too flashy.

Placement Strategies and Timing:

We’re strategic about where we put these signs. We avoid super fancy areas where they’ll get removed immediately, however, we might “sacrifice” a sign or two on a busy weekend corner if we know it’ll get lots of traffic before being taken down. For example, putting signs out on a Friday means they might last through the weekend rush before any cleanup happens on Monday.

We place them at high-traffic spots like Home Depot, Lowe’s, and Publix—places where people are likely to be in the mindset to pay for services. We skip Walmart because it doesn’t match our target customer profile. We also use construction sites, placing signs on fences where they’re less likely to be removed quickly.

Tracking and Results

We’re using trackable phone numbers to see exactly how many calls come from each area. For instance, we use different numbers for different area codes like 941 versus 239, so we know which region is driving the most interest. We’ve put out about 700 signs over six to eight weeks and plan to do about 1,000 total to really measure the impact and see if the cost was worth it.

So far, we’ve landed a few jobs directly from these signs, including a $5,000 project and a smaller one $2000, a thrid one we bid and we do not know if we will be doing it yet, proving that this method can pay off.

Strategic Sign Placement: Where to Put Your Bandit Signs

When it comes to making your bandit signs work harder, location is everything. Always place your signs up against stable structures like poles, telephone poles, fences, or construction fences. This helps them stay put longer and remain visible. Focus on busy areas where your ideal clients—like contractors or property owners—are likely to pass by. Great spots include exits of places like Publix, Lowe’s, and Home Depot, where people are already in the mindset of home improvement or cleanup projects.

For even better longevity, place signs near stop signs or traffic lights so drivers have a moment to jot down your number or snap a quick picture. Warehouse districts and large construction sites are also prime spots—contractors frequent these areas, and signs placed on construction fences often stay up longer.

In short, the best placement combines visibility, a captive audience, and locations where people need your services. This ensures your signs stay put and actually convert passersby into customers.

Conclusion

In summary, bandit signs are a cost-effective, back-to-basics marketing tool that can help fill gaps during the slow season. By placing them in the right locations and tracking results, you can keep the business flowing even when things slow down.

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