Gemini updates for Google Business Profiles
Tue, 30 Jun 26
Gemini + Google Business Profile: What’s New
  • New “Business Notebook” feature connects Gemini to a Google Business Profile
  • Gemini reads the business’s website and GBP to build a brand snapshot
  • Proactively surfaces action items: unanswered reviews, missing profile info, overdue posts
  • Suggests tasks across marketing, customer understanding, and growth
  • Key demo use cases shown:
  • Brand positioning analysis based on customer reviews
  • 3-month growth plan tailored to local market (Austin example)
  • 7-day social media content calendar with captions and brand rationale
  • Standout early testing examples:
  • SF clothing brand used Gemini to model limited-drop vs. evergreen revenue scenarios
  • Fish shop in Austin: Gemini audited categories, spotted missing “oyster bar” tag, and set it directly from the chat window
Availability, Scope, and Privacy
  • Rolling out globally in coming weeks, 40+ languages, most regions
  • UK and EEA excluded for now, support coming
  • Currently for single-location businesses only; multi-location and agency support on the roadmap
  • Initial access for personal Gmail accounts; Workspace support in progress
  • Workspace accounts get fully siloed data, no leakage to Gemini
  • Consumer accounts: profile performance data (impressions, etc.) also stays private
Roadmap and Advice for Getting Started
  • Two near-term priorities flagged:
  • Expansion: all regions, all account types, mobile access
  • Persistent business context: Gemini understands your business across all chats, not just inside the notebook
  • Review reply publishing in Gemini is in progress but not yet live
  • Challenge: avoiding low-effort, inauthentic AI-generated replies at scale
  • Advice for small businesses new to AI:
  • Just start: try the tools, there’s no wrong way to begin
  • Upload more data (business plans, P&L) to get more personalized responses
  • Push the tool to its limits and revisit every few months as it evolves
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4 comments
Eileen Snover
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Gemini updates for Google Business Profiles
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