17d • Start Here
The 9 Levers, ranked by where I find leaks 90% of the time.
After auditing a few hundred Ontario service businesses in the $10K–$50K/month range, the leaks aren’t random. They cluster.
Here’s the ranking, worst-to-best maintained:
1. Follow-Up Systems — 87% of operators have no automated follow-up past day 3. The money in your business is in days 4–90, not days 0–3.
2. Analytics & Attribution — most operators can’t tell you cost-per-booked-call by source. They’re flying blind and making “data-driven decisions” off vibes.
3. Conversion Architecture — pages built like brochures. No tension, no specificity, no architecture. Pretty ≠ converts.
4. AI Phone Coverage — every after-hours call you miss is somewhere between $200 and $4,000 walking out. Nobody’s covering it.
5. Pipeline & CRM — leads in spreadsheets, DMs, three inboxes, and one Trello board. The pipeline isn’t broken. It doesn’t exist.
6. Cold Outreach — the few who do it use templates ChatGPT wrote in 2023. Volume without targeting is just noise that pisses people off.
7. Content Machine — most posts are top-of-funnel mush. No mechanism, no through-line, no offer architecture behind it.
8. SEO — usually the least leaky in the short term, but criminally underbuilt for the long-term moat.
9. Paid Traffic — not because it’s healthy, but because most operators in this segment shouldn’t be running paid until 1–5 are fixed.
They run it anyway and burn cash teaching themselves a lesson they didn’t need to pay for.
Where do you sit? Drop your weakest lever in comments.
1
0 comments
The 9 Levers, ranked by where I find leaks 90% of the time.
skool.com/revenue-architects-6529
The 9-lever revenue infrastructure system for service operators ready to scale past $100K/month.
Leaderboard (30-day)
1
+1
Powered by