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The "Ounce of Gold" Strategy
In 1849, miners in California would sift through tons of dirt to find an ounce of gold. In 2025, restaurant owners are doing the opposite: You are sifting through tons of gold and throwing out the ounces. The "ounces" in your restaurant are the 0.5-ounce over-portions happening on your prep line every single day. The Math of the "Tiny Leak": - Let's say you sell a Signature Ribeye or a Premium Pasta. - If your kitchen over-portions by just half an ounce per plate... - And you serve 80 plates a day... - At an average cost of $1.50 per ounce... - That is $60 a day in "invisible" waste. $60/day = $1,800 a month. That is the cost of your electricity bill, a new piece of equipment, or a family vacation—gone, simply because of a heavy-handed prep cook. The 5-Minute "Profit Plug" Action Plan 🛠️ You don't need to fire your staff. You need to "Calibrate the Culture. 1. The "Blind Scoop" Test: Tomorrow at 4:00 PM, grab a random prep container. Ask your cook to scoop what they think is a "standard portion" onto a scale. 2. The Variance: If they are off by more than 10%, show them the math. Tell them: "This half-ounce is the difference between us being profitable and us struggling. 3. The Visual Aid: Tape a photo of the correct portion size on the scale at eye level.
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Why your quietest shift is killing your profit margin
Most restaurant owners think they lose money during the "Friday Night Rush" because of a kitchen mistake or a comped meal. ​They’re wrong. ​The biggest "Profit Leak" happens on Tuesday at 2:30 PM. It’s the "Ghost Shift"—when you have 3 servers on the floor, but only 2 tables in the dining room. ​In 2025, labor costs are rising by nearly 11% annually. If you are overstaffed by just one person for two hours a day, you are burning roughly $800–$1,200 per month in pure profit. ​Here is your 5-Minute "Profit Plug" Action Plan: 1. ​The 15% Rule: Pull your sales report from the last four Tuesdays. Look at the hour between 2:00 PM and 3:00 PM. 2. ​The Calculation: If your labor cost for that specific hour is higher than 15% of the sales generated in that hour, you are officially "bleeding." 3. ​The Fix: Don’t just cut staff—stagger them. Move one person’s start time 60 minutes later. That 60-minute "stagger" saves you ~$15–$20 a day. Over a month, that pays for your electricity bill.
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Why your quietest shift is killing your profit margin
Is your menu Bleeding cash?
As a restaurant owner, you know your busiest dishes. The burger that flies out of the kitchen on a Friday night, the wings on game day. But here’s the hard truth I learned the hard way: High volume doesn't mean high profit. You could be selling 500 burgers a week, but if your margin on them is razor-thin, you're just churning out work for pennies. Meanwhile, that pasta dish you only sell 20 times a week might be your actual goldmine. How do you fix this? It's called Menu Engineering. It used to take hours of spreadsheets and math. Now, you can do it in 5 minutes with AI. Here is the exact method to find your menu's "hidden gold" and ditch the losers. The 4 Types of Dishes on Every Menu Every single item you sell falls into one of these four boxes: 1. ⭐ Stars: High Profit & High Popularity. (These are your champions. Keep them, highlight them.) 2. 🐴 Plowhorses: Low Profit & High Popularity. (You sell a ton, but make little. Action: Raise the price slightly or lower the food cost.) 3. 🧩 Puzzles: High Profit & Low Popularity. (Great margin, but nobody buys them. Action: Rename it, take a better photo, or move it to a better spot on the menu.) 4. 🐕 Dogs: Low Profit & Low Popularity. (Why is this here? Action: Ditch it to speed up your kitchen.) Your 5-Minute AI Audit You don't need to be a mathematician to figure this out. Let AI do the heavy lifting. Step 1: Grab Your Data Take just one section of your menu (e.g., Appetizers or Mains) from last month's POS report. You just need four numbers for each item: - Item Name - Quantity Sold - Food Cost (rough estimate is fine for now) - Selling Price Step 2: The "Menu Master" Prompt Copy and paste the prompt below into ChatGPT or Claude. Then, paste your data list underneath it. [PASTE THIS PROMPT] Act as a professional Restaurant Menu Engineer. I am going to provide you with a list of menu items from one section of my menu. For each item, I have the Name, Quantity Sold last month, Cost to make, and Selling Price.
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Is your menu Bleeding cash?
What is your current Food Cost %?
Before we start fixing the leaks this week, we need to know where the water level is. Be honest—this is a judgment-free zone. Knowing your number is the first step to changing it. If you don't know your number, select "I have no clue" (and we'll fix that by Wednesday). [Poll Options] - 🟢 Under 28% (Elite Status) - 🟡 28% - 32% (Average/Healthy) - 🟠 33% - 38% (Danger Zone) - 🔴 38%+ (Bleeding Cash) - ❓ I have no clue / My accountant handles it Comment below: What is the ONE item on your menu that is absolutely destroying your food cost right now? (e.g., Wings, Avocado, Steak).
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