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What are you struggling with the MOST right now?
Quick question for everyone building (or thinking about building) a remote cleaning business 👇 I want to make sure the content I share here actually addresses the problems you’re facing, rather than just posting what I think you need. Is it: 1. 🚀 Getting started — not knowing what to do first 2. 🇺🇸 Legal/business setup — LLC, EIN, banking, insurance, etc. 3. 📍 Choosing a market — figuring out which city or area to target 4. 💰 Pricing — knowing what to charge customers 5. 🧹 Finding reliable cleaners — recruiting and vetting contractors 6. 📞 Getting your first customers — marketing, Google, leads, sales 7. 🌍 Running it remotely — managing a US cleaning company from another country 8. ⚙️ Systems/software — website, booking, payments, phone systems, automation 9. 📈 Growing the business — getting more recurring clients and building a team 10. Something else? Drop the number below + tell me a little about where you're stuck. Even if you haven't started yet, I'd love to know what's currently stopping you from taking the first step.
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Hiring Help Shouldn’t Create More Work
It’s one of the most common reasons business owners put off hiring support. And honestly, it makes sense. When you’re already managing clients, leading a team, and keeping daily operations moving, training someone can feel like one more responsibility. But here’s the trade-off: You can keep spending time doing everything yourself, or invest in helping someone learn to take some of that work off your plate. The answer isn’t to spend weeks documenting every process before you hire. It’s to start with a few clear responsibilities, explain what good work looks like, and give the person a structured way to learn. A practical onboarding process should make three things clear: What they own: The tasks and outcomes they’re responsible for. How to do the work: The tools, instructions, and examples they need. When to ask for help: The decisions they can make independently and the situations that need your input. You don’t have to transfer everything at once. Start small, give feedback, and expand responsibilities as the person gains confidence. Having someone guide the onboarding process can make a big difference, especially when you’re already juggling everything else in the business. The goal isn’t just to hire help. It’s to build the kind of support that becomes more independent over time. For those who’ve hired their first VA or team member, what made the onboarding process easier for you?
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Hiring Help Shouldn’t Create More Work
How Is It Possible to Run a Remote Cleaning Business From Another Country?
One of the questions I get asked the most is: "How can you run a residential cleaning business in the United States if you don't even live there?" It's a fair question. At first, it sounds almost impossible. House cleaning is a physical service, so naturally people assume the owner also needs to be physically present. The reality is quite different. The business model is built around systems, communication, and technology rather than the owner being on-site. There are a few challenges to overcome, but none of them are impossible. The First Step: Registering a US LLC as a Foreigner The first thing many people don't realise is that the United States allows foreigners to register an LLC without living in the country. You don't need to be a US citizen. You don't need to have a US address. You don't even need to visit the United States to form the company. Once you've registered your LLC and received your EIN from the IRS, you have the legal foundation to start building the business. One of the reasons I chose this structure is that it opens the door to operating a legitimate US business while living elsewhere. Depending on your personal circumstances and tax residency, there can also be tax advantages to using this structure, which is something worth researching carefully for your own situation. Local Presence Isn't Required The second misconception is that you need to live in the city where you're operating. In reality, local presence is helpful, but it isn't essential. Today's technology has changed the way service businesses operate. Customers call a business number. Cleaners receive their schedules on their phones. Messages are sent instantly. Bookings happen online. Whether you're sitting ten minutes away or ten thousand kilometres away, the customer experience is exactly the same. From their perspective, they're calling a local cleaning company. From your perspective, you're simply managing the business through your phone and computer. Everything happens digitally.
Roadmap to Earning Dollars$$$ from Anywhere
At this point, I assume you're probably still researching the remote cleaning business model as a whole and looking for some verification around what cleaning company owners are actually earning. You want to understand the possible income before you commit your time and money to building the business. From what I've seen and from speaking to other cleaning business owners, small owner-operated cleaning companies can do anything from around $10,000 per month to $100,000+ per month in revenue. I would say a more normal range to work towards is somewhere around $20,000 to $30,000 per month. If you're operating at around a 25% profit margin, that gives you roughly $5,000 to $7,500 per month in profit at those revenue levels. The important part for me is that this can become recurring and relatively stable income because you're building a base of weekly, bi-weekly and monthly cleaning customers rather than having to remake every sale each month. Once you've done your research, understand the model and have committed to giving it a go, I would start with getting your US LLC registered. If you're a non-US resident, I'd recommend using a relatively generic company name that isn't directly tied to one cleaning company or one location. Think of the LLC as your underlying company. You can then use trading names or Doing Business As (DBA) names for the individual cleaning brands you build underneath it. This gives you flexibility to reuse the company later or operate in different markets. For a non-US resident, getting the EIN from the IRS can take around four to six weeks, so I like getting this process started early rather than waiting until everything else is ready. While you're waiting for the LLC and EIN process, you can start researching exactly where you want to operate. For me, this is one of the most important decisions. I'm generally looking for affluent areas with enough demand for residential cleaning but where the competition isn't ridiculously high. You're looking at household income, population, home ownership, the type of families living there, cleaning-related search volume and the existing competition. There are some really interesting opportunities when you move away from simply looking at the biggest cities and start looking at affluent, growing suburbs. My own market research has shown this pattern across areas such as Holly Springs, Wake Forest, Westfield and Nolensville, where the combination of demographics and competition can be more attractive than some of the obvious large-city markets. I'll share more separately on exactly how I research these markets and the tools I use.
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From outside the US to your first US cleaning booking in 120 days. Non-resident LLC, EIN without an SSN, banking, cleaners. Free to join.
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