Stop Losing Money!
I'm always learning to do better in business. These are 10 things you need to make sure you are addressing:
1) Track metrics - every dollar spent and every lead or we're flying blind, metrics expose leaks
2) Untrained sales teams - every missed close is profit walking out the door
3) Not asking for referrals and testimonials - always ask for both, it's a huge boost
4) Inefficient processes - outdated systems, redundant steps
5) Over-staffed or under-staffed - stop going on the wholesale hamster wheel by yourself, or get rid of under-performing employees, or under-performing partners
6) Ignoring marketing ROI - if you're spending money on ads or direct mail without knowing the return on those specific ads (cost per lead), you're losing money
7) Unclear roles & responsibilities - confusion in the team creates inefficiency. set specific lanes of responsibility, and if the person doesn't perform, put a plan together to improve, or cut the fat.
8) Failure to find other properties - so you called on a house, does the seller have land or another type of asset they want to sell? do they have problems with their existing properties and need a handyman reference or a roofer reference?
9) Neglecting employee accountability - if you look at metrics, but no one is held to those standards, it's a waste of time.
10) Not reviewing P&L statements - you need to know how much money is going in and out of the business, or you're cooked
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Jeff Smith
6
Stop Losing Money!
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