Everyone says to stay laser-focused on your niche. But I've found the opposite works better: find controversial angles in adjacent niches that trigger discussion.
Christianity and crypto? Sounds like a weird mix, right? That friction is exactly what makes it work. This post sparked debates, brought 150 new members to my subreddit, and many are now converting into rev-share customers.
Sometimes a "near-niche" audience beats a hyper-targeted one. They're curious, engaged, and ready to explore something new.