5d • General discussion
The Power of Reddit AMAs: A Case Study 🚀
We recently wrapped up an AMA with Ethan Smith (CEO of Graphite) on r/AISEOforBeginners, and the results speak for themselves:
📊 The Numbers:
#1 most upvoted post of all time on the subreddit
12,000+ views (and organically growing)
110+ comments in a very niche topic (AEO)
40+ questions answered - every single one
For context, I've seen AMAs in subreddits 10x larger perform worse. The engagement here proves that quality > quantity when you provide real value.
Why is this still growing? Reddit's algorithm is pushing this thread to anyone researching AEO because Ethan delivered comprehensive, helpful answers. When Reddit sees high engagement and quality content, it keeps serving it to relevant users. This is organic reach at its finest.
What does the guest (Ethan) get from this?
✅ Increased Visibility & Brand Awareness - Boosts personal brand reach and Google Knowledge Graph presence. We're actively tracking how this AMA impacts Ethan's organic search visibility (will share results here).
✅ Trust & Credibility - By answering questions directly and transparently, you demonstrate expertise and authenticity.
Funny backstory: We actually connected with Ethan because someone on the subreddit claimed he was a "scam influencer." Ethan showed up, addressed every controversial question about his AEO expertise head-on, and we decided to organize this AMA to let him prove his knowledge. The community response? Overwhelmingly positive.
✅ Strategic Marketing - Ethan shared his research, case studies, and helpful Graphite articles throughout the thread. This adds credibility signals for search engines, creates valuable backlinks, and generates brand mentions - all important for AEO strategy (am I right, Ethan? 😄).
Key Takeaway: Reddit AMAs aren't just about one-time engagement. When done right, they become evergreen content that continues driving value months (or years) after the session ends. The algorithmic boost + SEO benefits make this one of the most underrated marketing tactics out there.
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The Power of Reddit AMAs: A Case Study 🚀
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