Oct 13 • General discussion
Ranking in Google with your SEO thread just got to the next level
This one blew my mind when I first noticed it. Before it was typical affiliate SEO-optimized reddit thread for keyword "best mattress". But look now.
Reddit serves up a thread from r/IAmA (Ask Me Anything) with the title: "I'm a Professional Mattress Tester. I've tested 453 mattresses from 99 different brands. Ask Me Anything!". Credits to Derek from Naplab (this guy never cared about Google Updates, check out his website and organic stats).
Zero mention of "best mattress" in the title. But Google ranked it anyway because:
- The content is dripping with expertise and experience (E-E-A-T on steroids)
- The discussion in the comments naturally covers "what's the best mattress"
- The authenticity signals are off the charts
- Engagement quality is insanely high
This is the new game.
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Ranking in Google with your SEO thread just got to the next level
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