Holiday season strategy that actually works · Start a Recruiting Business

Holiday season strategy that actually works

Most new recruiters think November/December is dead time. Big mistake.

While everyone else is 'winding down,' you have the opportunity to be ramping up relationship building. Here's why this time of year is actually gold:

Decision makers are more relaxed and open to conversations. There's way less competition because other recruiters are mentally checked out. Plus that January hiring surge? It starts with December conversations. People also do a lot of career reflecting during the holidays.

What you should consider doing RIGHT NOW:

Reach out to past colleagues with simple "Happy holidays, how's the new role going?" messages. Send actually useful stuff to your network like industry reports or salary guides. Start connecting with hiring managers who'll have fresh budget in Q1. Build relationships with candidates who might be ready to move come January.

It works because you're acknowledging their reality while still opening the door for conversation.

I've seen this pattern in successful freelancers I've spoken with. While everyone else hibernates, the smart ones are out there planting seeds.

What's your holiday networking game plan? Let me know in the comments.

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