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The Rundown University
Has anyone signed up for this or utilized any of their training? https://app.therundown.ai/dash
Book
This book was highly recommended so wanted to pass along. https://a.co/d/0bRr90NP
Jeff's Daily Dose: Following Your Employees Home.
My first job out of grad school was at Intuit ... makers of QuickBooks and TurboTax. I had no idea that what I learned there would be the single most useful lesson for leading through AI ... 30 years later. Here's what happened. Intuit's co-founders, Scott Cook and Tom Proulx, had a problem. They'd built Quicken, personal finance software they thought was intuitive. Customers said it was great in surveys. But support calls kept flooding in. Surveys lied. Focus groups lied. People told Intuit what they thought Intuit wanted to hear. So Scott & Tom invented something radical. They called it "Follow Me Home" research. The concept was dead simple: Ask a customer buying the software at a retail store if an Intuit employee could literally follow them home and watch them use it. No helping. No guiding. Just observing. (People said yes, kinda bizarre.) What they discovered was brutal. People didn't read the instruction manual. They didn't follow the Setup Wizard. They invented bizarre workarounds that no engineer would have predicted. The gap between how Intuit designed the experience and how people actually experienced it was ginormous. That gap changed everything about how Intuit built products. We adopted the assumption that nobody would ever read the instruction manual. And this should change everything about how you approach AI in your organization. Here's the connection: Right now, most leaders I talk to are doing one of two things with AI. They're either (1) dabbling with tools themselves & assuming their experience reflects their team's reality. Or they're (2) surveying their people ... asking "Are you using AI?" and "Do you find it helpful?" ... and getting polished, useless answers. Both approaches have the same flaw Scott & Tom discovered in the early '90s. People don't do what they say they do. Your marketing director will tell you she's "using AI for content creation." What does that actually mean? Is she pasting entire strategy docs into ChatGPT and blindly publishing the output? Is she using it to brainstorm headlines and then rewriting every one? You have no idea ... and neither does she, really, until someone watches. Literally.
Jeff's Daily Dose: Following Your Employees Home.
“Find Your Friction” Lessons Learned
2 Execs and I are meeting today to choose a small team in our company to begin the 6-week pilot. If anyone has any lessons learned after applying the “finding your friction” step we reviewed then I’d be grateful to benefit from your experience!
Marketing + Comms, Automating Rental Management, and More
Hi everyone, I'm writing from Portland, OR and I have several areas of interest. First off is the day job which is marketing and communications - how I streamline my work and that of my team using AI; we are a Microsoft shop so I'm using the CoPilot tools provided. Next, I am intereted in using AI to streamline managing my little residential residence business such as modeling out financials, improving leases, scheduling maintenance, etc. Then, how I use AI for all the other things - exploring board positions, hobbies, writing, etc. And finally, how my knowledge can support my daughter - a 24 year old in medical school so she's prepared for what changes will affect her choice of career. Thanks and looking forward to the journey! 😃
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AI Ready Roundtable
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