Hi Serop, Nadia, and the community,
I have a question that goes a bit beyond the standard Week 4 assignment. It touches on customer strategy before you start building automation.
The short version: How do you combine customer segmentation (BCG Matrix + mindset alignment) with AI email templates to get consistent output per customer segment, without the AI making things up?
I've written out my thinking in the attached document. It includes a "4D Customer Model" that I use to segment customers based on value, growth potential, mindset alignment, and time (where is this customer heading over the next 3-5 years?).
I'd be curious to hear your thoughts, both for the Week 4 assignment and as a potential service offering for automation consultants.
Has anyone else experimented with customer segmentation before building email workflows? Would love to hear different approaches.
See attachment for the full version.
Wouter