Hi all— I've been struggling to stand out when competing for seller listings, and I know I'm not alone.
I fixed it last week with a simple system (takes ~15 min to set up):
- Instant CMA delivery: Soon as I meet a seller, I send a custom market analysis via email before I leave their driveway.
- Auto-branded reports: I use CloudCMA to generate professional CMAs in 3 minutes—includes comps, market trends, and my branding.
- Follow-up text same day: "Hi {{name}}, just sent over your home analysis. The {{neighborhood}} market is moving—let's chat strategy."
Most agents lose listings because sellers pick whoever follows up with actual value first.
This tripled my listing conversion rate.
If anyone wants my CMA template or workflow, happy to share.